Contract type: Consultancy, project-based (with potential to transition to a longer-term, full-time role)
Time commitment: Minimum 50% (approx. 2.5+ days per week), variable by project phase
Location: Indonesia (remote, with in-country engagement as needed)
Start date: Immediate / February 2026

Reporting lines:

• Functional: Global Research Team

• Administrative: Executive Director

About AYANA

Yayasan Amanah Daya Nusantara (AYANA) is a non-profit organisation working to develop practical, long-term responses to climate change by bringing together civil society leaders and organisations around shared challenges.

We encourage broad participation in civic life, including from people with more traditional or conservative values who feel a strong connection to place, nature, family, and local community.

Our work draws on the tradition of conservative environmentalism, emphasising stewardship of the land we inherit and our responsibility to pass it on in good condition to future generations. We support practical, market-based approaches that promote innovation, responsible use of resources, and reduced environmental impact, while recognising the importance of national energy security and economic resilience.

A core part of AYANA’s work is strategic communication, grassroots engagement, and ecosystem building. We work directly with community groups, religious institutions, local leaders, women’s groups, youth networks, and rural organisations to strengthen trusted local voices and build durable networks over time. By finding common ground and reducing political polarisation, AYANA aims to move climate conversations away from division and towards shared responsibility.

AYANA is part of the global Our Common Home (OCH) network, which supports initiatives that build political and social consensus for climate action through locally grounded institutions. Research is a central pillar of OCH’s work. AYANA’s research programme applies values-based audience segmentation to generate deep, actionable insight into public worldviews and narratives, enabling more effective and culturally grounded engagement strategies.

Purpose of the Role

The Research Lead / Senior Research Consultant will lead the technical, analytical, and interpretive delivery of AYANA’s values-based audience research in Indonesia. The role begins in Phase 2 (quantitative survey and segmentation) of a multi-phase research programme.

The research uses a values-based segmentation approach to identify distinct worldview groups, narratives, motivations, and engagement opportunities. Initial work will focus on Java, recognising Indonesia’s cultural, political, religious, and social diversity, with the intention to adapt and scale the approach to other regions over time.

This is a senior, delivery-focused role. The consultant is the lead authority on research design, technical decision-making, analysis, interpretation, and insight development, working closely with a Research Project Manager who supports planning, timelines, and coordination.

The engagement is initially project-based, with potential to evolve into a longer-term or full-time role supporting AYANA’s wider research portfolio and monitoring, evaluation, and learning (MEL) function.

Works closely with:

• Executive Director, strategists, and campaigners

• Research Project Manager

• External research agency (data collection)

• Global Research Team, including internal quantitative and cluster analysis specialists

Key Responsibilities

1. Research Design & Technical Leadership (Phase 2 onwards)

• Act as overall technical lead, responsible for methodological integrity, analytical coherence, and continuity across research phases.

• Hold primary responsibility for technical decision-making on research design, instruments, sampling, and analytical framing, balancing:

  • OCH research standards and protocols

  • Indonesian political, cultural, and operational realities (starting with Java)

  • AYANA’s strategic and organisational needs

  All technical decisions are made collaboratively, with final sign-off from the AYANA Executive Director and OCH Research Directors.

• Lead the design, localisation, and governance of research instruments, including:

  • A values-based master survey questionnaire (core modules plus Java-specific modules, designed for future regional adaptation)

  • Interview and focus group discussion guides for qualitative phases

• Ensure research tools and sampling approaches are methodologically sound, feasible, and fit for purpose, documenting trade-offs where necessary.

• Provide technical and quality oversight of the external research agency, including review of tools, translations, fieldwork protocols, and ongoing quality monitoring.

• Ensure learning and insights from each phase inform the design and focus of subsequent phases.

• Adapt workflows and processes to contextual realities while maintaining timelines and internal standards.

2. Analysis, Interpretation & Sense-Making

• Act as lead analyst and sense-maker across qualitative and quantitative phases.

• Define analytical questions, priorities, and specifications for quantitative analysis (including descriptive analysis, indexes, and cluster/segmentation analysis) conducted by the OCH internal analysis team.

• Assess robustness, coherence, and strategic value of segmentation solutions and analytical outputs.

• Integrate qualitative and quantitative findings into clear values-based audience segments, narratives, and personas.

3. Outputs & Deliverables

• Lead the conceptual framing, narrative structure, and strategic interpretation of all major research outputs.

• Lead development of key outputs, including:

  • Descriptive analysis summaries (internal and funder-facing)

  • Segmentation insight decks

  • Integrated research reports (long-form documents and presentation formats)

• Work closely with AYANA teams to identify strategic implications, tensions, and engagement opportunities for campaigns and regional work.

• Collaborate with designers on data visualisation and storytelling, ensuring analytical accuracy and narrative clarity (design production handled separately).

• Support preparation and delivery of briefings, workshops, and sense-making sessions with AYANA, OCH, and external stakeholders.

4. Collaboration, Quality Assurance & Learning

• Work in close partnership with the Research Project Manager on planning, coordination, timelines, and dependencies.

• Collaborate with AYANA’s strategists and leadership to ensure research outputs are contextually grounded, mission-aligned, and actionable.

• Maintain active coordination with the OCH Global Research Team to ensure alignment with standards and methodologies.

• Document key analytical decisions, assumptions, and learnings to support organisational memory and future research cycles.

Experience & Qualifications

Essential

• 5+ years’ experience in applied qualitative, quantitative, or mixed-methods research, ideally including:

  • Values-based or psychographic segmentation

  • Audience, narrative, or political research

• Hands-on experience across the full research cycle, including:

  • Sampling design and recruitment strategies

  • Survey questionnaire design and adaptation

  • Interview and focus group discussion guide design

  • Qualitative analysis (thematic, narrative, ethnographic approaches)

  • Interpretation of quantitative outputs, including descriptive analysis and segmentation results

• Experience working with non-researchers (e.g. strategists, campaigners, programme teams), translating research into clear, usable insights.

• Excellent analysis, synthesis, and storytelling skills, with experience producing high-quality reports and presentations.

• Proven ability to balance technical rigour with real-world constraints.

• Deep understanding of Indonesian socio-cultural, political, and religious contexts, with sensitivity to regional diversity, particularly within Java.

• Ability to work autonomously while collaborating across multiple teams and partners.

• High levels of judgement, reliability, and comfort working with complexity.

• Good level of English and fluent Bahasa Indonesian

Desirable

• Experience with psychographic, cluster-based segmentation

• Experience working with NGOs, civil society organisations, or movement-oriented research

• Familiarity with campaign strategy, advocacy, or public engagement work

Competencies & Attributes

• Strong analytical thinker who connects data to meaning and action

• Comfortable moving between detail and big-picture insight

• Collaborative, adaptable, and solutions-oriented

• Culturally grounded, politically aware, and context-sensitive

• Passionate about research as a tool for understanding people and supporting change

Contract & Growth Path

• Initial engagement is project-based, beginning in Phase 2 (quantitative survey and segmentation).

• Minimum time commitment of 50%, with flexibility depending on research phase.

• Subject to performance and organisational needs, the role may evolve into a longer-term or full-time position leading other research projects and MEL activities within AYANA.